The hotel is located 13 km from Alnif on the desert road to Erfoud and the famous dunes of Merzouga. It is easy to find because it situated right on the road and is the only establishment in the area which can offer enough space for tour buses, 4x4 tours and groups who want to make a stop for lunch before continuing to the Sahara. The nearest public transport, bus station, tourist facilities and shops are located in Alnif. Other nearby attractions include the Bougafer Mountains, around 30 km away, Tinghir and the Todra Gorge, some 95 km away, the Merzouga dunes, around 140 km away, and Dades Gorge, around 150 km away. Ouarzazate Airport is around 200 km away.

The hotel, which was renovated in 2009, is built in a traditional architectural style and decorated in a fine, elegant way. It offers modern accommodation, with a total of 34 rooms, 2 restaurants and a snack bar. Other facilities at this air-conditioned establishment include a lobby with 24-hour reception and check-out service, a cloakroom, newspaper stand, TV lounge, bar and a car park.

The hotel has 32 rooms and 2 suites fully equipped with a bathroom with shower, double or king-size beds, satellite/cable TV and individually regulated air conditioning and heating. The rooms and suites are built to European standards. They are quiet and elegant, offering maximum comfort during guests' stay.

The hotel staff have extensive experience in logistics and they can organize all kinds of excursions in the desert, including bivouac tents, meals and entertainment. This has also been the official camp for the well-known 4L Trophy Tour for 13 years. The hotel has an outdoor swimming pool with a poolside snack bar (fees apply), a sun terrace with sun loungers and parasols, and bocce facilities.