The Reef 28 is Playa del Carmen’s newest, hottest spot in what is small-batch, luxury hotel resorting. The Mexican brand, which embraces global chic with native authenticity, is giving guests a new kind if all-in experience.

This leave-the-kids-behind, sophisticated escape is designed to segue easily from beachfront to roof-top to bar lounge. Brilliantly located, it’s a getaway, not just from the kids and Monday through Friday grind, but from the pre-fab escapism of conventional all-inclusive stays.

During the day, guests can relax and tan at the stunning beach just down the street from the hotel, with access and special rates at the famous Mamita’s Beach Club. The afternoon and evening can be spent on the Quinta Avenida (5th Avenue) where local bars and indigenous crafts shops meld into to world-renown eateries and luxury boutiques.